A higher definition of TV.
The new Apple TV 4K brings the best of TV together with your favorite Apple devices and services — in a powerful experience that will transform your living room.

The best shows and movies.
4K High Frame Rate HDR for fluid, crisp video.
The Apple experience. On the big screen.
A12 Bionic brings more performance to your TV.
A new Apple TV Remote for precise control.
The performance you’re looking for. Right out of the box.
True-to-life picture and sound.
Look no further than Apple TV 4K with Dolby Vision to elevate your entertainment to its most vivid.

Then fully immerse yourself in three-dimensional audio with a Dolby Atmos–compatible sound system,1 and you’ll see how Apple TV 4K brings home a truly cinematic experience.

It’s a game changer. At twice the frame rate for high dynamic range (HDR) video, Apple TV 4K delivers brighter, more realistic colors and greater detail. Fast-action sports look incredibly smooth. Nature documentaries come alive. And YouTube videos jump off the screen.

Balance color with a perfectly calibrated combo. Adjusting your television settings to get the best picture quality can be frustrating. Not anymore. Apple TV 4K now works with your iPhone to automatically calibrate what you watch. Just point your iPhone at your TV screen once, then sit back and see how amazing your shows and movies are supposed to look.

Get 1 year of Apple TV+ free with your Apple TV 4K.

Due to expected high demand and the limited quantities available at launch time, kindly allow up to six weeks for delivery of this item.